ENGLISH

Marketing without Advertising

By Michael Phillips , Salli Rasberry

Book information

Publisher
NOLO
Year
2001
ISBN
0873376080, 9780873376082
Open Library ID
OL8377527M
Language
english
Format
PDF
Filesize
2 MB (2565528 bytes)
Series
Marketing Without Advertising, 3rd ed
Edition
3rd ed
Pages
296\296
Library
mexmat
Scanned
yes
Time added
2009-07-20 03:45:11

Description

This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, "spreading the word" and utilizing the internet - both for marketing and direct sales. A must-have for any small business owner!"

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