ENGLISH

Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success

By Michael Phillips , Salli Rasberry , Mary Randolph

Book information

Publisher
NOLO
Year
1998
ISBN
9780873373692, 0873373693
LCC
HF5415 .P484 1997
Open Library ID
OL1010052M
Language
english
Format
PDF
Filesize
951 kB (973869 bytes)
Edition
2nd
Pages
121\121
Library
mexmat
Time added
2009-07-20 03:45:11

Description

This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, "spreading the word" and utilizing the internet - both for marketing and direct sales. A must-have for any small business owner!"

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