Genre Networks: Intersemiotic Relations in Digital Science Communication

Description

This innovative book employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments. Pérez-Llantada and Luzón argue for a conceptualization of Science 2.0 that views digital genres in conjunction with other genres, accounting for the ways in which diverse Internet users choose different points of entry for accessing information on science of varied depth, views, and perspectives. Taking Swales’s conceptualization of forms of genre collectivity as its point of departure, the book puts forward this new understanding of multisemiotic genre assemblages in digital science communication, considering dimensions of hypertextuality, intertextuality, and multimodality in the interdependent relations between genres. The volume draws on a range of case studies each with a distinct genre assemblage and social agenda, exploring such areas as high stakes science, open peer review, science reproducibility, citizen science, and social media networking. Offering new directions for future research on genre studies and digital science communication, Genre Networks: Intersemiotic Relations in Digital Science Communication will be of interest to scholars in these fields, as well as those working in multimodality, language and communication, and languages for academic purposes. Cover Half Title Series Page Title Page Copyright Page Dedication Table of Contents Acknowledgments Chapter 1 Networks of genres in Web 2.0 Contextualizing genres online Knowledge transformation processes Remediation Re-entextualization Hybridization and embedding Resemiotization The effects of context collapse Aim of the book Overview of chapters Book audiences Note Chapter 2 Genres and intersemiotic relations Genre openness Types of genre collectivity Theoretical bases The genre analytical lens Case study research Chapter 3 Layers of textual analysis Genre analysis and corpus tools Genre analysis and intertextuality Genre analysis and multimodality Genre analysis and hypermodality Chapter 4 Case study research Case study 1. High-stakes science Shared semantic meanings and intertextual links Authorial voice Interpretation Case study 2. Science gatekeeping and add-on genres Text-internal features Genre interactions Visual/verbal interactions Interpretation Case study 3. Science reproducibility genres Rhetorical organization Semiosis and recontextualization Features of discourse and register Interpretation Case study 4. Participatory science genres Informational layout Language variation across texts Interpretation Case study 5. Para-scientific and social media genres Recontextualization in the news article Intertextuality and hypertextuality Recontextualization in Twitter Interpretation Notes Chapter 5 Towards complex digital communication models Pedagogical applications Implications and future directions Note References Index