ENGLISH

Fundamentals of Selling, 12th Edition

By Charles Futrell

Book information

Publisher
McGraw-Hill/Irwin
Year
2010
ISBN
0073529990, 9780073529998
LCC
HF5438.25 .F87 2011
Open Library ID
OL24495387M
Language
english
Format
PDF
Filesize
21 MB (22103341 bytes)
Edition
12th Edition
Pages
689\689
Topic
Business Trading
Orientation
yes
Scanned
no
Time added
2012-02-14 18:00:00
Библиотека;Работа и бизнес;Управление продажами;Ра

Description

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

Similar books