ENGLISH

Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation

By Philip Mayrhofer (auth.)

Book information

Publisher
Gabler Verlag
Year
2013
ISBN
978-3-8349-3886-2, 978-3-8349-3887-9
DOI
10.1007/978-3-8349-3887-9
Language
english
Format
PDF
Filesize
2 MB (1637307 bytes)
Series
Innovation und Entrepreneurship
Edition
1
Pages
172\183
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Innovation/Technology Management

Description

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure. ​

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