ENGLISH

The Marketing of Sport

By Simon Chadwick

Book information

Publisher
Financal Times Management
Year
2007
ISBN
0-273-68826-X, 978-0-273-68826-6, 9781405898812, 140589881X
Open Library ID
OL10288115M
Language
english
Format
PDF
Filesize
8 MB (8184582 bytes)
Pages
593\593
Time added
2012-02-04 16:00:00

Description

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

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