The Business of the FIFA World Cup

Description

The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women’s World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today. Cover Half Title Title Page Copyright Page Contents Contributors Acknowledgements 1. Introduction 2. A Brief History of the FIFA World Cup as a Business Introduction The World Cup in Historical Perspective Early History of the World Cup Development of the World Cup as a Mega-event Product Development: The Women's FIFA World Cup Other Versions: U-17, U-20 and Beach Football Conclusion: The Nature of the World Cup as a Business References 3. Bidding and Hosting Decisions Introduction Bidding Processes for the World Cups FIFA World Cup (Men's) FIFA World Cup (Women's) FIFA World Cup (U20) Bidding Processes Reform FIFA World Cup (Men's) FIFA World Cup (Women's) FIFA World Cup (U20) What Distinguishes a Successful Bid from not Successful Ones? The Future of Bidding and Hosting References 4. Politics and Geopolitics in Staging the FIFA World Cup: What Is at Stake for the Hosting Nations? Introduction The Domestic Politics of Hosting the World Cup Developing a strong nation Fostering a strong regime Restructuring the public space Leaving long-term legacies Case Study: China, the future of football? Hosting a World Cup: Take the Risk or Lose the Chance? Limited tangible effects International spotlight: A poisoned gift for the host country? White elephants: The difficulties behind long-term legacies Civil society: The main opponent of the World Cup? Conclusion References 5. Diplomacy, International Relations, Soft Power and the FIFA World Cup Introduction World Cup Bidding: Process and Action The Diplomacy of World Cup Hosting Conclusion: Bidding and Hosting in Diplomacy References 6. Competition Design of the FIFA World Cup Introduction FIFA Men's World Cup Qualifiers Africa (CAF) Asia (AFC) Europe (UEFA) North and Central America and Caribbean (CONCACAF) Oceania (OFC) South America (CONMEBOL) FIFA Men's World Cup Finals Format and Schedule Seeding and Draw FIFA Women's World Cup Qualifiers Africa (CAF) Asia (AFC) Europe (UEFA) North and Central America and Caribbean (CONCACAF) Oceania (OFC) South America (CONMEBOL) Inter-confederation play-off FIFA Women's World Cup Finals Conclusion References 7. An Integrity System Framework for the FIFA World Cups Introduction Governance and Integrity Sport Event Governance The governance of FIFA The governance of the FIFA World Cup The bidding process The organisation process Integrity Sport Integrity System Framework Conclusions References 8. Environment and Sustainability in FIFA World Cups Introduction Impacts of Climate Change on FIFA Climate vulnerability in sport The Environmental Footprint of the FIFA World Cup Direct impacts of consumption Direct impacts of production Externalities of production Externalities of consumption Environmental Initiatives at FIFA Events Conclusion References 9. Finance of the FIFA World Cup Introduction The Business of FIFA Income Statements and Balance Sheets FIFA's Finances The Women's World Cup The Business Model of Hosting a FIFA World Cup Key criteria for the bidding process of a FIFA World Cup Sub-criteria and weightings for "Stadiums" (weighting total 100%) Future World Cup Financing Conclusion References 10. Planning and Organising FIFA World Cups Introduction Planning Phase: Event Design and Development Implementing and Operating a World Cup Human Resources Management Volunteers Health, Safety and Risk Event Logistics Legal Environment Finances of the FIFA World Cup Marketing Planning Event Evaluation Conclusion References 11. Planning, Sourcing and Managing Resources for FIFA World Cups Introduction Relevant Core Concepts Resource management Project management Logistics Planning and Sourcing Resources for FIFA World Cups Services Products, equipment and materials Staffing Managing Resources for FIFA World Cups Services Products, equipment and materials Staffing Conclusion References 12. Engaging Fans at FIFA World Cups Introduction The Nature of Fans Different Fan Types Engagement of Fans Empricial studies and academic papers on fan engagement Instruments to engage fans Engaging Fans at the FIFA World CupTM Conclusion References 13. Managing Risk and Security at FIFA World Cups Introduction Risk Types and Security Issues Supporter violence Terrorism Crime Infectious diseases A Networked Approach to Risk and Security Management Stadiums and Fan Zones Economic Risks Conclusion and Future Research References 14. Marketing, Sponsorship and Merchandising at FIFA World Cups Introduction Brand and Brand Elements Brand Associations in Sports Negative brand associations Sponsorship Merchandise Destination Brand Conclusion References 15. Broadcasting and the FIFA World Cup: Privatisation and Technology Introduction The Early Years of the FIFA World Cup and Television Television broadcasting without television live games Live football broadcasting Globalising FIFA World CUP and the Beginning of Transatlantic Television Broadcasting The Global Television Broadcasting of the Global FIFA World Cup Globalisation, Accelerated Commercialisation and the Evolution of Broadcasting Technologies Communication satellites Privatisation of Sports Broadcasting, Public Service Broadcasters and Media Rules Transnational Television Broadcasters and PSB Increased Globalisation and Commercialisation Higher Privatisation, Higher Revenues for FIFA The Internet Transforming Effect Conclusion References 16. Digital and Social Media in the Business of the FIFA World Cup Introduction Understanding the Symbiotic Relationship between Media and Sport Methods Digital and Social Media - YouTube and Twitter FIFA, CONMEBOL and UEFA YouTube channels 2022 Qatar FIFA Men's World Cup UEFA Qualifiers on Twitter Discussion Conclusion References 17. Culture and the World Cup: The Case of Qatar Introduction Qatar and National Identity Narrative Displaying Qatari Culture and Identity: The FIFA World Cup Logo and Stadiums Reconciling between "Tradition" and Modernity: "East" and "West" Conclusion References 18. Afterword Index