ENGLISH

Marketing 2014

By Ferrell , William M. Pride

Book information

Publisher
Cengage Learning
Year
2013
ISBN
1133939252, 9781133939252
Language
english
Format
PDF
Filesize
158 MB (165282018 bytes)
Edition
17
Pages
832\836
Time added
2014-03-11 16:30:19
PR;МаркетингМаркетингреклама

Description

Perfect for students of all backgrounds and interest levels, Pride and Ferrells MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills theyll need to succeed in todays competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

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