ENGLISH

The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change

By Rosalind Beere (auth.)

Book information

Publisher
Palgrave Macmillan
Year
2017
ISBN
978-3-319-49063-2, 978-3-319-49064-9
DOI
10.1007/978-3-319-49064-9
Language
english
Format
PDF
Filesize
2 MB (2019616 bytes)
Edition
1
Pages
XIV, 224\230
Time added
2017-06-25 01:07:36
Industries

Description

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.

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