Word hero : a fiendishly clever guide to crafting the lines that get laughs, go viral, and live forever
Book information
Description
"Daunting as it may seem, crafting memorable lines doesn't require a genius's DNA. It does require soem knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the secrets of 'witcraft' from forgotten texts and makes them entirely fresh--even a little mischievous."--Page 4 of cover. Abstract: "Daunting as it may seem, crafting memorable lines doesn't require a genius's DNA. It does require soem knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the secrets of 'witcraft' from forgotten texts and makes them entirely fresh--even a little mischievous."--Page 4 of cover
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