Creative Business Education: Exploring the Contours of Pedagogical Praxis

Description

This volume critically analyses the conceptual contours of pedagogical transformations in the field of creative business education. It calls for an integrated and ethnographic approach to understand, to analyse and to innovate creative curricula that is different from traditional business and management educations and its compliant culture.  The book argues for a pluriversal vision based on social intelligence, critical thinking, inclusivity and creativity resulting in a holistic pedagogy that understands the social needs of people and of the planet. The critical reflections on everyday realities of life is central to this intercultural pedagogic approach to understanding and explaining different forms of contemporary crisis. The book brings together interdisciplinary academic practitioners and their praxis with different philosophical orientations within a single ethnographic and theoretical narrative to reclaim global citizenship rights in the age of artificial intelligence, democratic deficit, hyperreality and alienation. In this way, the volume breaks away from the narrow silo of disciplinary boundaries to outline the pedagogical praxis of creative and critical business education that challenges existing knowledge, power and institutions while offering alternative pedagogic approaches to learning, teaching and research. Acknowledgements Contents Notes on Contributors List of Figures List of Tables 1: Future of Creative Business Education Introduction 2: Towards Interculturality in International Creative Business and Management in Higher Education Introduction Culture as Product: The Dominant Paradigm in International Business Education Culture as Process: Culture Large and Culture Small Culture as Context: A Dialectical Approach Culture as Universal: The Omni-Cultural Imperative Culture as Identity: Personal Cultural Narrative Approaching Culture in International Creative Business Education: Cross-Cultural or Intercultural? The Intercultural Process: Interstitial Culture and Third Space Understanding and Overcoming Obstacles to Building Interculturality Towards Interculturality in Creative Business Management Education References 3: The Meaning of Creativity Through the Ages: From Inspiration to Artificial Intelligence Introduction Creativity a Modern Concept? A History of Creativity Theory In the Beginning … Creativity and Inspiration The Origins of Creative Genius Creative Imagination Creativity as Potential: The Birth of a Sociological View Creativity of the Mind: Intelligence, Divergent Thinking and Psychology Today: A Legacy of Two Narratives G-Creative and N-Creative A Tale of Two Creatives: G-Creative and N Creative AI and Computational Creativity In Conclusion: A Manifesto for (Wo)Man and Machine in the Creative Academy References 4: The Global Citizen, Globalized Lifestyles and Pedagogy Introduction Expanding Out from the Digital Nomad Who Is the Global Citizen? Longevity of the Global Citizen Narrative A Contested and Fractured Subject Position Pedagogical Structures and Aims of Global Citizenship Education The Global Non-Citizen Political Death Conclusion References 5: Storytelling and Ethics: Understanding Ethical Storytelling for the Purpose of Business Education Introduction Why Storytelling? Constructing Meaning Brand Management and Storytelling Differing Narratives Authentic vs. Inauthentic Truth in Storytelling Ethics and Business Ethical Perceptions Within Business Education How Are Stories Told? Conclusion: What Do We Want to Learn from Stories? References 6: ‘My God I’m Wearing Tesco!’: Fashion, Pre-Teen Femininity and the Commercialisation of Childhood Introduction Gap in Our Knowledge Childhood in a Commercial World Girls as Consumers Researching with Girls About Fashion: A Methodology Girls’ Consumption of Fashion and Their Engagements with Consumer Culture Knowledge of Fashion Retailers Pressure to Consume Pressure to Keep Up with Trends Conclusions References 7: Inclusive Teaching Strategy in Creative Industry Education Introduction Inclusive Teaching Strategy Definition Inclusive Teaching Strategies Play an Essential Role in the Creative Industries Four Dimensions in Inclusive Teaching Method in Creative Industry Framing Dimension: Classroom Climate and Learning Materials Classroom Climate Learning Materials Relational Dimension: Assessment Didactic Dimension: Language Organisational Dimension-Cultural References Conclusion References 8: Implications of Pedagogical Disassociation in U.K. Higher Education Business Schools: A Culturally Responsive Outlook Introduction Cultural Consciousness Within Business Education Methods Data Collection Data Analysis Findings Theme 1: Background and Heritage Theme 2: Academic Confidence and Skills Oblivious to Difference Resistance to Cultural Difference Acceptance of Cultural Difference Theme 3: Student Understanding Pedagogical Disassociation Discussion What’s the Impact? Potential for Change Training Strategies and Resources Policies and Procedures Students as Producers of Knowledge Conclusion Annexure References 9: Understanding Trends of Collaboration and Creative Practice in the Fashion Industry: A Critical Approach Towards Curriculum Development in Higher Education Introduction What Is Collaborative Learning and how Does it Correlate to Collaborative Creativity in the Fashion Industry? Collaboration, Slow-Fashion and Sustainability Authenticity and Collaboration Art and Fashion Collaborative Approaches Re-Sell and Activism and Collaboration NFTs and Collaborative Approaches Conclusion References 10: Student Voices: Journalism in Creative Education Introduction Method Findings: Part One—Covers or Lead Stories The Findings: Part Two—Quantitative Analysis Conclusions Appendix: Analysis of UCA Student Journalism by Story Category References 11: Hyper-Reality: A Dangerous Modern Phenomenon Introduction In Times Past and Present Current ‘Reality’ Does It Matter? What Is Truth? Problems with Hyper-Reality Where Is Hyper-Reality Most Commonly Found? The Entertainment Industry News and Current Affairs The Digital Gaming Industry Education In Sum Conclusion References 12: Creative Tourism and Creative Tourists: A Review Introduction Conceptualising Creative Tourism Creative Tourists References 13: Accelerated Times: Post-Capitalism and Music Industry Pedagogy Introduction Capitalist Realism Ghosts and Barometers of Change Never Work Singularity Atomisation, Acceleration and Music A Young Idea Influence, Confluence and Socialism Conclusions References 14: Cultural and Creative Districts: A Literature Review and a Taxonomy Introduction Theoretical Background Governance and Performance A Taxonomy Conclusions References 15: Innovation Through Engaged Learning: Working with Mode 2 Knowledge and Intrapreneurship Introduction HE Research and Pedagogy Practice Knowledge Practitioner Research Mode 2 Knowledge, Transdisciplinarity and Intrapreneurship Discussion and Conclusions References 16: Professionalisation and Identification in UK Higher Arts Education Introduction to Professionalisation: Policy and Pedagogy Art Schools 1760–1960 Political Ideologies and Professionalising Policies Current Perspectives, Acceptances, and Alternatives Visual Arts as Professions and Artists as Professionals The Arts and the Professions: Parameters and Participation Professions and Professional(ised) Identities Situating Professional(ised) Artists’ Skilling Skills, Talent, and Pedagogy Perceptions of Professional Development Conclusions References 17: Interdisciplinary Limits of Creative Business Education Introduction Debates Around Interdisciplinarity ‘Creativity’, ‘Labour’ and ‘Capital’ in Creative Business Education Curriculum Interdisciplinary Limits of Creative Business Education Conclusion References Index