Researching Business Ideas

Description

Once you have a business idea, you must ask yourself, ""Will anyone want to buy my product / service?"". Market research tells you about your customers, competition and pricing, as well as your likely sales volume, costs, investment and profitability. Content: Researching your business idea; market research; what business are you in?; where is your market?; who are your customers?; who is your competition?; price; forecasting sales; calculating costs and profit margins; estimating your initial investment; sources of information; interpreting research results; the final questions; about the author: brian o'kane; oak tree press. Abstract: Once you have a business idea, you must ask yourself, ""Will anyone want to buy my product / service?"". Market research tells you about your customers, competition and pricing, as well as your likely sales volume, costs, investment and profitability