ENGLISH

Marketing Basics

By Brian O'Kane

Book information

Publisher
Oak Tree Press
Year
2011
ISBN
9781846210365, 9781846210341, 1846210348
Language
english
Format
PDF
Filesize
229 kB (234322 bytes)
Pages
55\24
Time added
2014-05-28 20:34:30

Description

A quick introduction to the basics of marketing, aimed at people starting a business for the first time. Content: Introduction; market research; image; the 4ps of the marketing mix; product; price; place; promotion; advertising; personal selling; public relations; customer service; export; an outline marketing plan; about the author: brian o'kane; oak tree press. Abstract: A quick introduction to the basics of marketing, aimed at people starting a business for the first time

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