ENGLISH

Cooperative Strategy: Managing Alliances, Networks, and Joint Ventures

Book information

Publisher
Oxford University Press
Year
2005
ISBN
0199266255, 9780199266258
Language
english
Format
PDF
Filesize
2 MB (1904863 bytes)
Edition
2
Pages
472\470
Scanned
yes
Time added
2015-11-13 01:36:35

Description

Strategic alliances are increasingly common, as many organizations look towards various partnering arrangements. This second edition of Strategies of Cooperation extends the first edition's clear and comprehensive survey of strategic alliances. Presenting different disciplinary perspectives (economics, strategy, organization theory) and numerous examples from the corporate world. The text has been thoroughly revised and updated, taking account of new theoretical models, and its coverage of case studies has been extended. It will be ideal for business students and managers alike wishing to understand the challenges of managing alliances.

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