Business Models for Strategic Innovation: Cross-Functional Perspectives

Description

This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management. Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge discipline-specific practical implications to create a cross- functional business innovation management model. Novel cross- disciplinary knowledge plays an imperative role in business innovation and we know that innovative management processes have significant implications for effective cross- functional management. In this context, each chapter of the book presents fresh insights on diverse business knowledge- streams as well as their applied implications on cross- functional business innovation management. Finally, centred on these cross- disciplinary business theories and their cutting edge implications, the last chapter of this book proposes a model of strategic cross- functional business innovation management process. This academically rigorous work uses innovative theoretical propositions and state- of- the- art empirical analysis in order to enable cross- functional management teams to support organisation- wide business innovation processes. Cover Half Title Series Information Title Page Copyright Page Table of contents Figures Tables Contributors Foreword Acknowledgement Editorial note 1 Strategic innovation management: A cross-functional vision to be materialised Introduction The definition of innovation and innovation management in business The significance of cross-functional teams in business innovation The need for further research on cross-functional business management Conclusion References 2 Neuromarketing applications of neuroprosthetic devices: An assessment of neural implants’ capacities for gathering ... Introduction An overview of neuromarketing An overview of neuroprosthetic devices Classification of neuroprostheses by function Biocybernetic aspects of neuroprosthetic devices A framework for analyzing neuroprostheses’ neuromarketing applications First axis: Functional types of neuroprosthetic devices Second axis: The role of gathering data or influencing behavior Completing the framework An assessment of neuromarketing applications by neural implant type Sensory neuroprostheses: Assessment of potential neuromarketing applications Cognitive neuroprostheses: Assessment of potential neuromarketing applications Motor neuroprostheses: Assessment of potential neuromarketing applications Conclusion References 3 The role of information sharing and communication strategies for improving stakeholder engagement Introduction Conceptual and theoretical framework Stakeholder engagement Information sharing Communication strategy Methodology Findings Discussion Final remarks and future lines of research References 4 Assessing the dynamic of agri-food export trends before and after the EU Eastern Enlargement Introduction Literature review Data and methods Data Method Results and discussion Bulgaria case study (Group 1) Latvia case study (Group 3) Conclusion References 5 How does entrepreneurial orientation influence knowledge exploitation? Introduction Theoretical framework Entrepreneurial orientation Absorptive capabilities of knowledge exploitation Hypothesis Methodology Setting and data collection Measures Results Reliability analysis Exploratory factor analysis Multiple regression analysis Discussion and conclusion Theoretical and practical implications Research limitations Future lines of research References 6 Profitability of the Italian credit cooperative banks Introduction Literature review and theoretical background Methodology The sample and the data Research questions and phases of analysis Findings Discussion Conclusions References 7 Applying persuasion science in marketing communications: A comparison of marketing communications professionals … The modern challenge of persuasion Persuasion theories and marketing communications Cialdini’s principles Neuromarketing: Persuasion in the human brain Measurement of persuasion methods Methodology Research results and discussion Main attitudes of communication professionals concerning persuasion methods Application of specific persuasion principles Techniques by which persuasion methods are measured Differences between approaches in Armenia and Greece Practical implications Conclusions References 8 Innovative tertiary strategies on improving satisfaction level of students Introduction Literature review Student satisfaction Service quality measurement in higher education Conceptual framework Research methodology Analysis and results Hypothesis testing Conceptual framework testing Conclusion Limitations References 9 Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management Introduction Evaluative viewpoint Relationship marketing (RM) and mutually beneficial relationship value Mutually beneficial relationship value to entrepreneurial innovation in a B2B setting Relevant research gap, aim and method of the study The case of the England and Wales Cricket Board (ECB) Building partnership as a stakeholder relationship value-driven initiative Broadcasting partners Team sponsors Competition sponsors Other partners Suppliers Grassroots and recreational partners ECB Focus Club, ECB Clubmark and partnership with schools Findings Discussion and conclusion References 10 Disclosure of electric mobility in annual reports of automotive companies: Risks, strategies, and environment Introduction Literature review Electric mobility: Risks, strategies, and environment Research method and sample selection Empirical results Conclusion References 11 Human and task integration during post-merger integration Introduction Contextual ambidexterity Contextual ambidexterity for integration approaches in M&A Proposition development Discussion and conclusion Acknowledgments References 12 An integrated cross-functional model of strategic innovation management in business: The implications of ten ... Introduction The ten cross-functional perspectives in business An integrated cross-functional model of strategic innovation management in business Conclusions, limitations and future research References Index