Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications

Description

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives. Front Matter ....Pages i-xxi Editorial Introduction (Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos)....Pages 1-9 Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics (Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle)....Pages 11-29 The Role of Dynamic Entrepreneurial Capabilities and Innovation in Intergenerational Succession of Family Firms (Glykeria Karagouni)....Pages 31-54 Corporate Social Responsibility and Corporate Reputation in Emerging Countries: An Analysis of the Peruvian Banking Sector (Edmundo R. Lizarzaburu, Jesús del Brío)....Pages 55-76 Linking Motivational Leadership with Creativity (Alkis Thrassou, Dimosthenis Orfanos, Evangelos Tsoukatos)....Pages 77-108 Innovation Performance and Development Assistance and Growth in Four East European Member States (Spyridon Repousis, Petros Lois)....Pages 109-130 Impact of Innovation and Change Management on Employees’ Performance (Demetris Vrontis, Sam El Nemar, Bernard Al Osta, Joseph Raymond Azizi)....Pages 131-150 The Evolution of Marketing as an Innovative Knowledge Stream: The Evolving Role of Stakeholder Causal Scope (S. M. Riad Shams)....Pages 151-166 Customer Data: Contemporary Issues of Privacy and Trust (Christos Themistocleous)....Pages 167-185 Contemporary Nation Branding Under Complex Political Conditions: The Case of Palestine (Jilan Abdalmajid, Ioanna Papasolomou)....Pages 187-205 The Role of Self-Awareness and Self-Efficacy on Career Decision-Making: An Innovative Perspective (Hande Özek, Alberto Ferraris)....Pages 207-229 Innovation, Creativity, New Product Development Processes and the Role of Science Parks (Thanos Kriemadis)....Pages 231-253 Managerial Biases in Mergers and Acquisitions (Yaakov Weber)....Pages 255-272 A Dynamic Learning Perspective on Innovation Control: Balancing Freedom and Constraint (Minna Saunila, Martti Mäkimattila)....Pages 273-291 Back Matter ....Pages 293-296