ENGLISH

Newspapers: A Lost Cause?: Strategic Management of Newspaper Firms in the United States and The Netherlands

By Patrick Hendriks (auth.)

Book information

Publisher
Springer Netherlands
Year
1999
ISBN
978-94-010-5941-1, 978-94-011-4587-9
DOI
10.1007/978-94-011-4587-9
Language
english
Format
PDF
Filesize
8 MB (8702396 bytes)
Edition
1
Pages
251\255
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Management/Business for Professionals; Industrial

Description

Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills.

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