ENGLISH

Social Innovation for Business Success: Shared Value in the Apparel Industry

By Julia Schmitt (auth.)

Book information

Publisher
Gabler Verlag
Year
2014
ISBN
978-3-658-05460-1, 978-3-658-05461-8
DOI
10.1007/978-3-658-05461-8
Language
english
Format
PDF
Filesize
1 MB (1297892 bytes)
Series
BestMasters
Edition
1
Pages
99\109
Time added
2014-04-13 05:00:00
Management/Business for Professionals; Production/

Description

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

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