ENGLISH

Chief customer officer: getting past lip service to passionate action

By Jeanne Bliss

Book information

Publisher
Wiley
Year
2011
ISBN
9786468600, 9780787980948, 0787980943
Language
english
Format
EPUB
Filesize
2 MB (2600021 bytes)
Pages
\0
Time added
2020-07-26 19:24:52

Description

Drawing on her first-hand experience at top companies as diverse as Lands' End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team--they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships. This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company's core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer ro...

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