ENGLISH

Strategic Managment - New Rules for Old Europe

By Christian , Joachim Zentes Scholz (eds.)

Book information

Publisher
Gabler
Year
2006
ISBN
383490211X, 9783834902115
Open Library ID
OL9308765M
Language
english
Format
PDF
Filesize
28 MB (29032531 bytes)
Pages
314\313
Library
Mexmat
Scanned
yes
Time added
2011-02-23 10:11:24

Description

Perhaps it was not really meant the way it was said, but when Donald Rumsfeld used the term ''Old Europe'' in his famous speech of January 22, 2003, he coined a phrase to depict not the birthplace of modern society, but a graveyard of old and outdated ideas. Even though it is legitimate for many of us in Europe to oppose the underlying message of going to war in Iraq, it makes absolute sense to examine the rules of the game which Europe is currently playing and which it will play in the future.In doing so, it becomes obvious that important changes are taking place: Strategic Management - New Rules for Old Europe makes the hidden rules governing strategic management in Europe transparent.

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