ENGLISH

The Balanced Scorecard: Translating Strategy into Action

By Robert S. Kaplan , David P. Norton

Book information

Publisher
Harvard Business Press
Year
1996
ISBN
0875846513, 9780875846514
LCC
HD56 .K35 1996
Open Library ID
OL21076230M
Language
english
Format
MOBI
Filesize
3 MB (2950028 bytes)
Edition
1
Pages
322\0
Orientation
no
Scanned
no
Time added
2012-02-04 16:00:00

Description

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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