ENGLISH

Price management in financial services : smart strategies for growth

By Georg , Wuebker

Book information

Publisher
Routledge
Year
2016
ISBN
9781315246109, 1315246104, 9781351909037, 1351909037, 9781351909051, 1351909053
Language
english
Format
PDF
Filesize
8 MB (8873432 bytes)
Pages
0\210
Time added
2019-12-02 00:19:18
Financial services industry;Pricing

Description

Contents: Introduction Fundamentals of modern pricing Strategic aspects of pricing Price optimisation methods Intelligent price differentiation Psychological aspects of pricing Price implementation issues Case studies Insights for financial services managers Index.

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