Media Trust In A Digital World: Communication At Crossroads

Description

This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular. Front Matter ....Pages i-xiv Front Matter ....Pages 1-1 The Game of Trust: Reflections on Truth and Trust in a Shifting Media Ecosystem (Stephanie Heinecke)....Pages 3-13 Changing Relevance of Trust in Digital Worlds (Thomas Osburg)....Pages 15-33 Socio-historical Contexts of Anti-institutionalist Tendencies in Digital Media Transformation (Jonas Bedford-Strohm)....Pages 35-53 Financial Value of Trust in the Media Business (Harald Watzek)....Pages 55-67 Corporate Social Responsibility Competences and Value Cocreation Through Corporate Communication (Zhanna Belyaeva)....Pages 69-80 Communication and Trust: A Linguistic Analysis (Anna-Maria Meck)....Pages 81-96 Shifts in Communication and Ego-Identity in the Digital World (Anke Werani)....Pages 97-114 Front Matter ....Pages 115-115 From Trusted Friend to Trusted Brand? Influencer Marketing Between Trust and Mistrust (Julia Merz)....Pages 117-126 Truth and Trust: Credibility Secures the Sustainability of Journalism (Thomas Mrazek)....Pages 127-133 Journalists, Meet Your New Colleague Algorithm: The Impact of Automation on Content Distribution and Content Creation in the Newsroom (Jessica Kunert)....Pages 135-148 Like a Phoenix from the Pixel: Local TV and Its Special Story of Trust (Uwe Brückner)....Pages 149-158 The Filter Bubble in Social Media Communication: How Users Evaluate Personalized Information in the Facebook Newsfeed (Katharina Klug, Charlotte Strang)....Pages 159-180 Cyberbullying Endangers Our Society (Uwe Leest)....Pages 181-187 Front Matter ....Pages 189-189 Implementing Artificial Intelligence in Organizations and the Special Role of Trust (Johannes Bruhn, Matthias Anderer)....Pages 191-205 The Blockchain Technology in the Media Sector (Natalie Buciek, Philipp Sandner)....Pages 207-218 Trust Me if You Can: From Media Competence to Digital Competence (Stephanie Heinecke, Maria Berg, Ludwig Hinkofer)....Pages 219-235 Creating Societal Trust Through Communication to Legitimize Social Entrepreneurship in Russia (Yulia Aray, Anastasia Petrova-Savchenko)....Pages 237-249 Digital Marketing and Communication for Social Enterprises (Chinmoy Bandyopadhyay, Subhasis Ray)....Pages 251-262