Speechwriting in Theory and Practice

Description

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession. Front Matter ....Pages i-viii Introduction: The Case for Speechwriting (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 1-5 Speechmaking in the Twenty-First Century (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 7-25 The Beginning of Speechwriting (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 27-37 Research and Theory on Speechwriting (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 39-53 The Rhetorical Canons of Speechwriting (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 55-74 Genres of Speechwriting (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 75-92 How Speeches Are Written (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 93-117 Characterizing the Speaker (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 119-131 Writing for the Ear (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 133-144 Writing for the Eye: Pictures, Visions, and PowerPoint (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 145-163 The Ethics of Speechwriting (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 165-176 The Functions of Speechwriting in Contemporary Society (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 177-185 The General Steps in the Speechwriting Process (Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen)....Pages 187-196 Back Matter ....Pages 197-202