Workbook for Entrepreneurship and Innovation: Theory, Practice and Context

Description

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region. Front Matter ....Pages i-xi Work Book: Entrepreneurship as a Social and Economic Process (Tim Mazzarol, Sophie Reboud)....Pages 1-8 Work Book: The Entrepreneur (Tim Mazzarol, Sophie Reboud)....Pages 9-19 Work Book: The Entrepreneurial Process (Tim Mazzarol, Sophie Reboud)....Pages 21-30 Work Book: Entrepreneurship and Innovation in Large Firms (Tim Mazzarol, Sophie Reboud)....Pages 31-44 Work Book: Innovation in Small Firms (Tim Mazzarol, Sophie Reboud)....Pages 45-61 Work Book: Adoption and Diffusion of Innovation (Tim Mazzarol, Sophie Reboud)....Pages 63-76 Work Book: Planning, Business Models and Strategy (Tim Mazzarol, Sophie Reboud)....Pages 77-85 Work Book: Risk Management in Innovation (Tim Mazzarol, Sophie Reboud)....Pages 87-95 Work Book: Disruptive Innovations and the Commercialisation of Technology (Tim Mazzarol, Sophie Reboud)....Pages 97-104 Work Book: Screening Opportunities and Assessing Markets (Tim Mazzarol, Sophie Reboud)....Pages 105-115 Work Book: Team Building, Company Leadership and Strategic Alliances (Tim Mazzarol, Sophie Reboud)....Pages 117-138 Work Book: Financing the Venture (Tim Mazzarol, Sophie Reboud)....Pages 139-151 Work Book: Intellectual Property Management (Tim Mazzarol, Sophie Reboud)....Pages 153-158 Work Book: Social Innovation and Enterprise (Tim Mazzarol, Sophie Reboud)....Pages 159-169 Back Matter ....Pages 171-215