The SaaS Playbook

Description

Stop asking for permission to build your startup.
Revenue is flat, you're not sure where to focus your efforts, and—despite what you were promised by flashy tech sites—pitching investors hasn't brought you a dump truck full of easy money.
Rob Walling, one of the world's experts in SaaS with nearly two decades of experience as a serial entrepreneur, author, and investor, details little-known strategies battle-tested by some of today’s most successful founders.
You’ll learn:
How to build a software product people want and are willing to pay for
The four SaaS cheat codes and how they can dramatically accelerate growth
How to compete against large competitors
The ideal way to structure your pricing
How much should you really worry about churn
Four common mistakes SaaS founders make
How to identify the right marketing approaches for your business