ENGLISH

The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos—All You Need to Create Copy That Sells

By Steve Slaunwhite

Book information

Publisher
Adams Media
Year
2007
ISBN
9781440524035, 1598692518, 9781598692518, 2007010848
Language
english
Format
EPUB
Filesize
2 MB (1840889 bytes)
Series
Everything
Pages
\0
Time added
2022-11-05 11:39:45
Business; Nonfiction; BUS000000; BUS011000; BUS043

Description

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

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