ENGLISH

The Art of Choosing

By Sheena Iyengar

Book information

Publisher
Twelve
Year
2010
ISBN
0446504106, 9780446504102
LCC
BF611 .I94 2010
Open Library ID
OL23725399M
Language
english
Format
EPUB
Filesize
818 kB (837846 bytes)
Edition
1
Pages
\0
Scanned
no
Time added
2012-02-04 16:00:00

Description

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

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