ENGLISH

Designing apparel for consumers: The impact of body shape and size

By Marie-Eve Faust

Book information

Publisher
Woodhead Publishing
Year
2014
ISBN
978-1-78242-210-5, 978-1-78242-215-0, 1782422102
Language
english
Format
PDF
Filesize
26 MB (27300513 bytes)
Series
Woodhead Publishing Series in Textiles 151
Edition
1
Pages
336\338
Time added
2014-02-12 18:00:00

Description

Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challenge for retailers and brands across the industry. There have been major developments in sizing research and how it can be used in apparel design. This book reviews how these developments are affecting clothing design for different groups of consumers. Part one of this book identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel. Part two outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups.

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