ENGLISH

A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse

By Rhea Alexander , Rose Pember , Kiely Sweatt , Joseph Press

Book information

Publisher
Routledge
Year
2023
ISBN
103212993X, 9781032129938
Language
english
Format
PDF
Filesize
51 MB (53210970 bytes)
Pages
266\267
Topic
Business
Time added
2023-04-18 23:56:28

Description

A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader’s checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities. Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-Driven Entrepreneur. Cover Half Title Endorsements Title Page Copyright Page Dedication Contents Author's Note About the Authors and Contributors Entering the Entrepreneur's Multiverse: An Introduction to This Guide DIMENSION A MIND - Design-Driven Change for Mindset Shift 1. Inspiration for the Next-Gen Entrepreneur: Why Design-driven, Here and Now? 2. Start with Your Mindset: Practicing Ingenuity, Awareness, and Learning DIMENSION B MISSION - Charting Purpose for Value Creation 3. Your Mission to Build a Better World: Moving from Self to Company 4. Develop Culture Through Mission: Creating Team Values to Grow Community 5. Success: An Ethos for Resilience: Shape a Connected Ecosystem DIMENSION C METHOD - Making, Breaking, and World-Building 6. Investigate to Map Context: Understanding Systems Design 7. Explore Problems to Gain Insight: Researching in the Field 8. Synthesize to Name Opportunity: Framing Our Future Outcome 9. Ideate to Converge: Generate Concepts to Prototype Solutions 10. Prototype to Test Value: Business Viability and Evaluation 11. Storytell and Launch: Solution Scenarios for a Strategic Future DIMENSION D MULTIPLICITY - Designing to Strengthen and Scale our Collective Futures 12. Charting a (Re)Generative Future: Maintaining Resiliency with Strategic Foresight 13. Design as Dark Energy: Leading by Learning Expands Your Impact Conclusion: Begin Again, Cultivate a Cultureof Renewal: Mobilizing a Movement, by Design References Index

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