Zilch: How to Get More for Less in Business

Description

Cover; Title Page; Contents; Dedication; Introduction; 1 Do More with Less Cash to Throw at People; 2 Do More with Your Brand; 3 Do More with Your External People; 4 Do More by Asking Smart; 5 Do More for Customers; 6 Do More with Your Board; 7 Do More with Your Staff; 8 Do More with Your Story; 9 Do More with Your Finances; 10 Do More by Bartering with Zero; 11 Do More with Innovation; Conclusion; Acknowledgments; Footnote; Imprint.;Ideal for not-for-profit organisations but just as useful for start-ups and any business today looking to get more bang for their pound/euro/buck, Zilch features plenty of real-life stories and strategies for success. As well as offering advice on how to get the best from your staff, the author also explains how to: Work your brand harder, Do more for your customers/supporters and Stretch your finances but not your service. Each chapter concludes with 11 questions to inspire you and get you on the road to positive change. ' ... inspiring and practical, this book is a must-read for anyone running.