Understanding Audiences and the Film Industry
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Description
Brings together an introduction to academic study of audiences as ‘readers’ of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences. Cover Half-title Title Copyright Preface Contents Acknowledgments Introduction 1: Agenda Setting 2: How the Film Industry Perceives Audiences 3: Distribution, Exhibition and Critical Commentary 4: How Do Audiences Read Films? 5: The Attraction of Stars and Genres 6: Theorising Audience Behaviour 7: Researching Audiences and the Film Market 8: The Culture of Film Viewing Endpiece Glossary Resources Index
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