The right it: why so many ideas fail and how to make sure yours succeed
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Description
The law of market failure -- The Right It -- Data beats opinions -- Thinking tools -- Pretotyping tools -- Analysis tools -- Tactics toolkit -- Complete example: BusU -- Final words.;"From Google's first engineering director and current Innovation Agitator Emeritus, Alberto Savoia's The Right It is built around a simple concept--beating the law of market failure when launching any new idea, product, or business"--
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