ENGLISH

From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

By Dr. Margit Huber , Dr. Susanne O’Gorman (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2008
ISBN
978-3-540-77429-7, 978-3-540-77430-3
DOI
10.1007/978-3-540-77430-3
Language
english
Format
PDF
Filesize
3 MB (3385276 bytes)
Edition
1
Pages
203\209
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Management; Personnel Management

Description

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

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