ENGLISH

The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan 6th Edition

By Robert Brown , Colin Barrow , Paul Barrow

Book information

Publisher
Kogan Page Publishers
Year
2008
ISBN
0749452315, 9780749452315
LCC
HD30.28 .B3685 2008
Google Books ID
UNMSCkIs8-oC
Open Library ID
OL16658874M
Language
english
Format
PDF
Filesize
2 MB (1846962 bytes)
Edition
6th
Pages
385\385
Orientation
yes
Scanned
no
Time added
2012-03-09 12:00:00

Description

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding.  Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of business planning.  Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.

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