ENGLISH

Search engine positioning

By Fredrick Marckini

Book information

Publisher
Wordware Pub.
Year
2001
ISBN
155622804X, 9781556228049
Google Books ID
8HDyAAAAMAAJ
Open Library ID
OL9536703M
Language
english
Format
PDF
Filesize
12 MB (12527833 bytes)
Pages
577\577
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

Search Engine Positioning is a hybrid web marketing and technical HTML title for experienced webmasters who are responsible for improving and increasing the traffic to a company's web site. According to IMT Strategies, "search engines create more awareness about web sites than all advertising combined including banners, newspapers, TV, and radio." In 1999 web traffic grew by 300%, and Internet commerce is expected to grow exponentially through 2002 with worldwide sales approaching $60 billion and business-to-business sales in excess of $300 billion. As web pages proliferate , companies must implement more aggressive search engine optimization strategies to complement advertising and marketing efforts. Search Engine Positioning provides not only the marketing insight into improving a web site, but the technical nuances of optimizing HTML to increase web traffic for higher visibility and increased sales. The CD includes a trial version of WebPosition Gold.

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