Leveraging Technology in Leadership Communication

Description

"This book examines the intersection of leadership communication and digital technology, looking at how digital media can elevate or diminish a leader's influence. Using media ecology, this book explores the transitions in technology over the course of human history that resulted in today's digital communication environment. It builds on this understanding to examine the value leadership communication provides to engage employees and drive organizational objectives internally. Beyond examining internal or team communication, it also highlights the value of external stakeholder communication by leaders using tools such as social media or websites to elevate credibility. These chapters provide a framework to guide a leader's selection of digital tools and the application of those tools on communication with stakeholders. It examines various challenges to give a realistic assessment of how leaders can navigate digital communication successfully to thrive personally and professionally. Lastly, the book explores an often-missed dimension to leadership communication: followers. Using the ethicality of leadership and the role of followers, it concludes by examining guiding values for leadership communication in the digital age as well as forecasting future trends that will shape leader communication. The book is intended as supplementary reading in organizational, leadership, corporate, and internal communication undergraduate and graduate courses. Online instructor resources for this book include a one-sheet overview of how to use the text in a course as well as sample assignments and discussion questions"-- Cover Half Title Title Page Copyright Page Dedication Page Contents List of Images and Tables Author Biography Preface 1 Introduction to Leadership and Communication Understanding Leadership Perspectives on Leadership Approaches to Leadership Models of Leadership The Communication Model Dynamic Communication Leaders and Sensemaking Reflection Questions Application Activity 2 The Digital Ecosystem: Understanding Its Development and Implications Internal Engagement External Engagement Defining Technology Media Ecology Technology Eras and Revolutions Understanding Media Selection for Communication McLuhan’s Tetrad: Understanding Channel Implications Communication Complexity: Understanding Message Delivery Communication Goals: Understanding Message Intent Leveraging Internal Leadership Communication: Bringing It Together Digital Technology Meaning-Making Matrix Reflection Questions Application Activity Media Values 3 Internal Leadership Communication: Engaging Teams Intentionality in Communication Understanding the Employee Organization Relationship Leadership Communication in EOR Organizational Culture Employee Trust Defining Trust Employee Engagement Internal Communication and Technology Channels Leveraging Digital Communication: Internal Facing Technology Tools for Leaders Email Scheduling Team Collaboration Team Meetings Message Development Tools Applying the Digital Technology Meaning-Making Matrix Reflection Questions Application Activity 4 Digital Leadership Communication: Leveraging an Executive Brand Defining an Executive Brand Do All Leaders Need an “Executive” Brand? Understanding Credibility Clarifying a Leader’s Brand An Executive Leader’s Brand Statement Leveraging an Executive Brand Organizational Influence With Stakeholders Stakeholders and Platforms Social Media and an Executive Brand Social Media’s Influence Identifying Social Media Platforms to Use Personal Website Thought Leadership Podcast Content Design Strategy for Leaders Navigating Context Collapse Public-Facing Digital Technology Strategy Map: Four Steps Reflection Questions Application Activity 5 Work–Life Rhythm, Technology, and Professional Thriving The Era of the E-Leaders The Pursuit of Work–Life Harmony for Leaders Digital Technology and Lack of Harmony Identify the Needs for Your Well-Being Clarify Coping Processes Leverage Tools to Support Your Values and Coping Leveraging Digital Communication: Professional Thriving Technology Tools for Leaders Reflection Questions Application Activity 6 The Human Decision: Leadership Ethicality and Followers Followers and Followership The Deciding Factor: Leadership Ethics General Ethic Theories Ethical Leadership: Challenges and Dimensions Communication and Ethics The Future of Leadership Communication and Technology Managing VUCA Environments Listening to Followers Dispersed Teams and Work–Life Harmony Conclusion Reflection Questions Application Activity Index