ENGLISH

Nation Branding and International Politics

By Christopher S. Browning

Book information

Publisher
McGill-Queen's University Press
Year
2023
ISBN
9780228019459
DOI
10.1515/9780228019459
Language
english
Format
PDF
Filesize
1 MB (1562945 bytes)
Pages
\241
Library
degruyter.com
Time added
2023-11-01 07:12:07

Description

Why nation branding is politically significant in understanding contemporary international politics. Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

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