ENGLISH

A/B Testing

Book information

Publisher
Wiley
Year
2013
ISBN
9781118536094, 9781118659205, 3402854678
Language
english
Format
EPUB
Filesize
3 MB (3486869 bytes)
Pages
\0
Time added
2020-07-26 19:24:52

Description

A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate--the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to... The EPUB format of this title may not be compatible for use on all handheld devices.

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