ENGLISH

Tourism Marketing : On Both Sides of the Counter

By Metin Kozak; Luisa Andreu; Juergen Gnoth; Sonja Lebe; Alain Fyall

Book information

Publisher
Cambridge Scholars Publishing
Year
2013
ISBN
9781443847070, 9781443842594
LCC
G154.9 -- .A48 2011eb
Language
english
Format
PDF
Filesize
2 MB (1726637 bytes)
Edition
1
Pages
293\293
Time added
2023-08-04 11:15:43
Tourism -- Marketing -- Congresses. ; Service indu

Description

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.

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