Economics and Business Environment
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Cover Title Page Copyright Page Preface Table of contents Study guide 1 Economics and the business environment 1.1 Economic activity and economics 1.2 Business environment 1.3 Absolute and relative data Glossary Part 1 The company in the business sector 2 Markets 2.1 Market, product and the business sector 2.2 Demand 2.3 Supply 2.4 Market price Glossary 3 Competition 3.1 Intensity of competition and competitiveness 3.2 The structure of the market 3.3 Business conduct and business results (performance) 3.4 The product’s life cycle and industry structure 3.5 Porter’s diamond Glossary Part 2 The macroeconomic environment of companies 4 Producing 4.1 Prosperity 4.2 Added value 4.3 Production factors 4.4 The structure of the European economy Glossary 5 Expenditure 5.1 Consumption 5.2 Investments 5.3 Government expenditure 5.4 Foreign expenditure 5.5 The circular flow of income Glossary 6 The business cycle and policy 6.1 The business cycle 6.2 Inflation 6.3 The government 6.4 Macroeconomic basis statistics 6.5 Industry and the business cycle Glossary Part 3 The monetary environment of companies 7 Money 7.1 The functions of money 7.2 Money supply 7.3 Demand for money 7.4 Monetary policy Glossary 8 Money and capital markets 8.1 Functions and classification of the money and capital markets 8.2 The money market 8.3 The capital market 8.4 The interest rate structure 8.5 Interest rate risk Glossary Part 4 The international environment of companies 9 International economic relations 9.1 International economic trends 9.2 The theory of comparative costs 9.3 Free trade and protectionism 9.4 The balance of payments 9.5 International cooperation Glossary 10 The foreign exchange market 10.1 Characteristics of the foreign exchange market 10.2 Spot exchange rate 10.3 Exchange rate systems 10.4 Exchange rate policy in the European Union 10.5 Forward exchange rate 10.6 Exchange rate risk Glossary 11 Country selection and country risk 11.1 Country selection 11.2 Country risk Glossary Appendix Questionnaire for the analysis of a foreign market Answers to Test questions Credits Index
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