ENGLISH

A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice

By West P. M (& other)

Book information

Language
english
Format
DOC
Filesize
353 kB (361472 bytes)
Pages
\0
Topic
Economy
Library
twirpx
Time added
2017-08-07 07:01:42
Финансово-экономические дисциплины;Статистический

Description

The Article of Patricia M. West; Patrick L. Brockett; Linda L. Golden Marketing Science, Vol. 16, No. 4 (1997), 370-391.This paper presents a definitive description of neural network methodology and provides an evaluation of its advantages and disadvantages relative to statistical procedures. The development of this rich class of models was inspired by the neural architecture of the human brain. These models mathematically emulate the neurophysical structure and decision making of the human brain, and, from a statistical perspective, are closely related to generalized linear models.

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