GERMAN

Grenzenlose Werbung: Zwischen Konsum und Audiovision

By Karin Moser (editor); Franz X. Eder (editor); Mario Keller (editor)

Book information

Publisher
De Gruyter Oldenbourg
Year
2020
ISBN
9783110661965, 9783110660937
Language
german
Format
EPUB
Filesize
9 MB (9486202 bytes)
Series
Werbung – Konsum – Geschichte; 2
Pages
328\0
Library
degruyter.com
Time added
2023-07-20 19:12:49

Description

Where does advertising begin and end? How has its boundaryless dissemination been structured in the past and present? Have consumer cultures changed? What strategies generate emotional and behavioral patterns? What considerations critical of consumption exist in advertising films, recordings, TV programming and digital platforms? Twelve experts address these questions from an interdisciplinary perspective.

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