Service Innovation in Agricultural Business: Exploring the Influence of Digital Information Technologies
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This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested. Front Matter ....Pages I-XIII Introduction (Sebastian Gack)....Pages 1-3 Theoretical background (Sebastian Gack)....Pages 5-20 Service-dominant-logic (Sebastian Gack)....Pages 21-22 Research design (Sebastian Gack)....Pages 23-32 Findings (Sebastian Gack)....Pages 33-63 Discussion (Sebastian Gack)....Pages 64-66 Managerial implications for theory and management (Sebastian Gack)....Pages 67-67 Limitations und outlook (Sebastian Gack)....Pages 69-69 Conclusion (Sebastian Gack)....Pages 71-71 Back Matter ....Pages 73-100
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