ENGLISH

The Economic Impact of the World Cup

By Szymanksi S.

Book information

Language
english
Format
PDF
Filesize
60 kB (61028 bytes)
Pages
\9
Topic
Business Management
Library
twirpx
Time added
2017-08-07 07:01:42
Менеджмент;Менеджмент

Description

The 2002 World Cup will be the principalsporting event of the year. Forthe first time two nations, South Koreaand Japan, will share the responsibilitiesof hosting the football tournament,and both plan to use the opportunity tooffer foreigners a window into theirworld and stimulate the developmentof soccer domestically. The hosting ofthe World Cup, as with the Summerand Winter Olympics, represents amajor investment in public relationsboth for the national associationsinvolved and for central and local government.It is these latter institutionsthat fund most of the investment associatedwith the event, and they look toreap substantial advantages.Not least among these is

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