GERMAN

Geschichtspolitik als Unternehmenskommunikation: Krupp im 20. Jahrhundert

By Eva-Maria Roelevink

Book information

Publisher
De Gruyter Oldenbourg
Year
2023
ISBN
9783111207193, 9783111205588
DOI
10.1515/9783111207193
Language
german
Format
EPUB
Filesize
2 MB (2470396 bytes)
Pages
384\0
Library
degruyter.com
Time added
2023-07-27 12:24:10

Description

There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image.

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