ENGLISH

The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

By Robert J , Hamper

Book information

Publisher
McGraw-Hill Education
Year
2014
ISBN
978-0-07-180910-8, 0-07-180910-4, 978-0-07-180909-2, 0-07-180909-0
Language
english
Format
EPUB
Filesize
3 MB (2870251 bytes)
Pages
\0
Time added
2017-08-15 11:00:00
Marketing -- Management.;Strategic planning.;Busin

Description

Overview: From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.

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