Understanding Color: An Introduction for Designers, 5th Edition

Description

THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturationApply the most-up-to-date information on digital color to your projectsAddress issues involved when colors must be translated from one medium to anotherTroubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color. Understanding Color......Page 3 Dedication......Page 7 Contents......Page 9 Preface......Page 15 Acknowledgments......Page 17 The Experience of Color......Page 19 Color Awareness......Page 21 The Uses of Color......Page 24 Color-Order Systems......Page 27 Color Study......Page 31 Chapter 2 A Little Light on the Subject......Page 33 Light......Page 34 Additive Color: Mixing Light......Page 37 Lamps......Page 38 Lamp Types......Page 40 Special Purpose Lamps......Page 43 Lighting Level......Page 44 The Illuminant Mode of Vision......Page 45 Modifying Light: Colorants......Page 46 Lamps and Color Rendition......Page 49 Metamerism and Matching......Page 50 Modifying Light: Surface......Page 51 Transparent, Opaque, and Translucent......Page 54 Iridescence......Page 55 Indirect Light, Indirect Color......Page 56 Filters......Page 58 Notes......Page 59 The Sensation of Color......Page 61 Threshold......Page 62 Intervals......Page 63 The Perception of Color......Page 66 Physiology: Responding to Light......Page 68 Synaesthesia......Page 71 Psychology: Responding to Light......Page 72 Naming Colors......Page 73 Color As Language: From Name to Meaning......Page 74 Impressional Color......Page 78 Notes......Page 79 Chapter 4 The Vocabulary of Color......Page 81 Hue......Page 82 The Artists’ Spectrum......Page 84 Primary, Secondary, and Intermediate Colors......Page 85 Other Spectrums, Other Primaries......Page 86 Complementary Colors......Page 88 Cool and Warm Colors......Page 90 Analogous Colors......Page 91 Tertiary Colors: Chromatic Neutrals......Page 92 Value......Page 93 Tints and Shades......Page 94 Monochromatic Value Scales......Page 95 Comparing Value in Different Hues......Page 97 Value and Image......Page 98 Transposing Image......Page 100 Saturation......Page 101 Saturation: Diluting Hues with Gray......Page 103 Saturation: Diluting Hues with the Complement......Page 104 Theoretical Gray......Page 105 Notes......Page 107 The Instability of Colors......Page 109 Color Composition......Page 110 Ground and Carried Colors......Page 111 Equilibrium......Page 113 Simultaneous Contrast......Page 114 Afterimage and Contrast Reversal......Page 116 Complementary Contrast......Page 118 Ground Subtraction......Page 120 Color and Area: Small, Medium, Large......Page 124 Chapter 6 Illusion and Impression......Page 125 The Illusion of Depth......Page 126 Spatial Effects of Colors......Page 129 Transparence Illusion......Page 133 Fluting......Page 135 Vibration......Page 136 Luminosity......Page 138 Optical Mixes......Page 140 Notes......Page 142 Chapter 7 Color Theory: A Brief History......Page 143 Setting the Stage......Page 144 The Beginnings of Color Theory......Page 145 Color and Controversy......Page 150 The Scientific Model: Color Gets Organized......Page 152 Color by the Numbers......Page 156 A New Perspective......Page 159 Notes......Page 161 In Search of Beauty......Page 163 Intervals and Harmony......Page 165 Hue and Harmony......Page 167 Major and Minor Themes......Page 168 Value and Harmony......Page 169 Saturation and Harmony......Page 171 On Beyond Harmony: Dissonant Colors......Page 174 The X-tra Factor: Surface and Harmony......Page 175 Some Harmonious Conclusions......Page 177 Notes......Page 178 Chapter 9 Tools of the Trade: Color in Product and Print......Page 179 It’s the Real Thing: Color in Product and Print......Page 180 Artists’ Media......Page 184 Subtractive Mixing: Pure Hues......Page 187 Subtractive Mixing: Muted Hues......Page 189 Color Printing: Process Colors......Page 190 Color Printing: Spot Colors......Page 194 Screen and Block Printing......Page 195 Note......Page 196 Chapter 10 The Medium of Light......Page 197 Images of Light......Page 198 Lost in Translation......Page 199 The Screen Display......Page 201 Color Display Modes......Page 204 Color Management......Page 207 Color on the Web......Page 213 Web Color Coding......Page 215 Emerging Media: E-Ink......Page 219 Notes......Page 220 Chapter 11 The Business of Color......Page 221 The Color Industries......Page 222 Color Sampling......Page 223 Color Forecasting......Page 224 Color Consulting......Page 226 Color and Product Identity......Page 227 Palettes......Page 229 Traditional Colors, Document Colors......Page 230 Palettes and the Past......Page 232 Color Becomes Fashion......Page 233 Color Cycles: A Modern History......Page 234 Today and Tomorrow......Page 236 Notes......Page 237 Glossary......Page 239 Bibliography......Page 255 Index......Page 261 EULA......Page 275