ENGLISH

Fashion-ology: An Introduction to Fashion Studies (Dress, Body, Culture)

By Yuniya Kawamura

Book information

Publisher
Berg Publishers
Year
2005
ISBN
1859738141, 9781859738146, 1859738095, 9781859738092, 9781845207175
Open Library ID
OL22610990M
Language
english
Format
PDF
Filesize
534 kB (546820 bytes)
Edition
1st
Pages
134\134
Scanned
yes
Time added
2011-08-31 04:54:40
Легкая промышленность;История костюма и моды

Description

This book provides a concise and much-needed introduction to the sociology of fashion. Most studies do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible product whereas fashion is a symbolic cultural product. She debunks the myth of "the genius designer" and explains that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers' creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist.

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