ENGLISH

Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)

By James E. Sallis , Geir Gripsrud , Ulf Henning Olsson , Ragnhild Silkoset

Book information

Publisher
Springer
Year
2021
ISBN
303084420X, 9783030844202
Language
english
Format
7Z
Filesize
45 MB (47117600 bytes)
Edition
1st ed. 2021
Pages
264\0
Time added
2021-10-30 21:38:37

Description

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

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